🏔 Serving Families in 30+ States

Protect What You've Built.
Build What Lasts.

Life insurance, estate planning, and wealth-building strategies designed to protect your family and create a legacy — by specialists who are licensed where you live.

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30+

States Licensed

100%

Independent

Free

No-Cost Quotes

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What We Do

Protection & Wealth for Every Stage of Life

From final expense coverage to IUL-powered wealth building — we match you with the right strategy for where you are and where you're headed.

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Final Expense Insurance

Protect your family from end-of-life costs. No medical exam required. Coverage from $5,000–$50,000. Rates that never increase.

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Mortgage Protection

Keep your family in their home if something happens to you. Covers your mortgage so they never have to worry about losing their house.

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Term Life Insurance

Affordable coverage for the years that matter most — when your family depends on your income. Get quotes from 50+ carriers.

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IUL Wealth Building

Grow wealth with the market — protected from losses. Tax-advantaged. Builds cash value you can access. A strategy for the long game.

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Annuities

Guaranteed income you can never outlive. Turn your savings into a reliable retirement income stream. Options for every risk tolerance.

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Estate Planning & Living Trusts

Pass wealth to the people you love — not to probate. Living trusts, wills, and beneficiary strategies designed to protect your legacy.

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Why GOAT

Why Families Trust Generational Outcomes & Trust

We're not a call center. We're specialists who know your product, your state, and your situation.

Licensed Where You Live

Licensed in 30+ states and growing. You work with someone who can actually serve you — not someone who has to refer you out.

Product Specialists — Not Generalists

Dedicated specialists for final expense, annuities, Medicare, and estate planning. You get someone who knows your product cold.

Bilingual — English & Spanish

We serve Spanish-speaking families with a fully bilingual team. No language barrier when it comes to protecting your family.

Independent & Unbiased

We're not captive to one carrier. We shop 50+ companies to find the best coverage at the lowest price — for you, every time.

The Team

Specialists You Can Trust

Real people. Real expertise. You'll know exactly who you're working with before we ever talk numbers.

Harrison Gunderson

CEO · Trust Specialist

Estate planning, living trusts, and life insurance. Harrison leads the team and personally oversees every client strategy.

Licensed in 30+ States

Patrick Koenig

Annuity Specialist

Patrick specializes in retirement income strategies — helping clients create guaranteed income they can never outlive.

Annuity Expert

Erick Quinteros

Bilingual Specialist · En Español

Serving Spanish-speaking families with the same expertise and care — in their language, on their terms.

Se Habla Español

Client Reviews

What Our Clients Say

Real families. Real results.

★★★★★

"Harrison and the team at Generational Outcomes & Trust were fantastic to work with. They made life insurance and estate planning easy to understand and helped me put a solid plan in place to protect my family and future. Professional, honest, and extremely knowledgeable."